The globally profitable smartphone model, TECNO obtained shortlisted on the Soccer Enterprise Awards (FBA) for its #AnnounceYourself Augmented Actuality (AR) Marketing campaign for the 2022 Finest Model Activation Involving Soccer. The #AnnounceYourself marketing campaign was a runaway success catching the eyes of many soccer executives and professionals all world wide.

TECNO's AR Campaign with Man City #AnnounceYourself Shortlisted for Best Brand Activation Involving Football at the FBA 2022

Soccer Enterprise Awards (FBA) is taken into account the business’s foremost prestigious accolade. TECNO’s marketing campaign blended probably the most superior AR immersive expertise, a storied membership, and the aspirations of soccer followers everywhere in the world making #AnnounceYourself attain consideration from individuals across the globe.

FBA celebrates the important roles companies and golf equipment play in shaping the soccer business each on and off the sphere. By means of FBA it acknowledges excellent successes corresponding to excellence in soccer media, advertising effectivity, in addition to enterprise and expertise innovation.

TECNO, the International Official Handset Associate of Manchester Metropolis, created a Metaverse-like expertise for followers to work together with the membership set in Man Metropolis. From visiting the Etihad Stadium and Man Metropolis Soccer Academy coaching campus to signing a brand new contract, choosing their squad quantity, and mingling with first-team gamers, this AR expertise gave followers an opportunity to dwell out their goals supporting their favourite soccer membership.

Customers may additionally participate within the 3D penalty shootout video games earlier than exhibiting off their abilities and scores on social media. The AR expertise marketing campaign culminated in a grand fortunate draw the place fortunate contestants gained uncommon VIP matchday tickets and journey to a Manchester Metropolis dwelling fixture throughout the season.

This marketing campaign by TECNO obtained recognition from the judging panel of FBA because it displays how expertise might be built-in into our passions, and make the most of platforms corresponding to AR to unite followers and permit them to share frequent experiences. Furthermore, with this AR marketing campaign, TECNO demonstrated the in depth results of sports activities advertising and labored to cement the model’s presence on the worldwide stage.

This marketing campaign additionally displays TECNO’s mission as a expertise firm to deliver shoppers an revolutionary model expertise by pioneering expertise and a few wonderful advertising methods. With the “Cease At Nothing” slogan, TECNO is dedicated to bringing the perfect and newest applied sciences to progressive people throughout world rising markets, offering elegantly designed clever merchandise that encourage shoppers to uncover a world of prospects.


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