Digital collectibles firm Forum3, the agency that helped energy Starbucks’ latest web3 loyalty program, raised $10 million in seed funding.
Enterprise agency Decasonic led the spherical, with extra participation from Bloccelerate, Liberty Metropolis Ventures, Arca, Polygon Ventures and Valor Siren Ventures.
In some methods, the partnership with Starbucks comes as no shock. Forum3 is run by co-CEOs Adam Brotman, the previous Chief Digital Officer of Starbucks and VC and entrepreneur Andy Sack.
“Given Adam’s and my skilled backgrounds, Forum3 is uniquely positioned as one of many main firms on the planet to assist shopper manufacturers assemble the appropriate digital technique and delight their prospects digitally, just like the method Starbucks is taking with Starbucks Odyssey,” Forum3 co-CEO Andy Sack mentioned in a press release.
With Starbucks, Forum3 helps prospects entry digital collectibles and different web3 alternatives by eradicating friction, reminiscent of omitting the necessity for web3 wallets for patrons to obtain branded digital collectibles. Prospects solely want their credentials to start gathering rewards. The undertaking was launched on Polygon.
Different prospects up to now have included The Boston Globe newspaper and writer Ben Mezrich, in accordance with the corporate’s web site.